Feedback on 4/8/14 Issue of “Work Is Not for Sissies!”

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6 Responses to “Feedback on 4/8/14 Issue of “Work Is Not for Sissies!””

  1. Russ Ramey Says:

    Excellent lesson Glenn> Professional advices should always be sought from producers not theorists. It’s all about the numbers.

  2. Chuck Schwartz Says:

    Glenn,
    Amen to what you said about the message needing to be compelling. I work in Radio and am constantly telling the staff that even though we are the most listened to stations in our community, the message is the key to the success of a client who buys advertising from us. Features versus benefits is the mantra – don’t write a commercial where the client talks about themselves (features) – write a commercial that tells the listener how they will benefit by using this particular advertiser (benefits).

  3. Steve Wessel Says:

    I can relate well to the nightmare of finding the right marketing partner. I finally found a marketing team who seem to know there stuff, but we will see. You make some excellent points including having a great copywriter as well as the PS, testimonials etc… My questions is how do you know you have a copywriter who has the it factor and can write in a way to get people to respond? What do you look for in a writer to know if they have what it takes besides testing as you mention?

    Best regards, Steve Wessel

  4. Jaclynn Says:

    This weeks “Work Is Not For Sissies” was a great article. The P.P.P.P.P.S was the best! Love your articles.
    Glenn you periodically state in your articles that you have written 7-8 books. Have you ever listed them in your weekly article so we can order them?
    Regards,
    Jaclynn in Appleton WI

  5. Gregg Blain Says:

    Pamela Meyer released a book called “Liespotting.” I’m in the middle of reading it but it seems well researched. It is based on Ekman’s facial recognition work as well as professional interrogation methods. She also did a TED talk on the subject that is a good intro.
    GB

  6. George Says:

    Exellant advice, again. Thank you!

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